CES 2024, the tech industry's global showcase, capped its Las Vegas run with a buoyant closing after four days of innovation. CES 2024 offered a glimpse into a near future where AI (Artificial Intelligence) permeates all industries. We delved into the key takeaways from this transformative technology in the mobility field.

 

CES 2024

at a glance

 

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■ CES 2024 in Numbers

Marking the 100th year of CTA (Consumer Technology Association), the organizer of CES, it yielded remarkable and intriguing data reflecting a century of innovation. CES drew various leading companies globally, including the field of mobility, with Korea (850) ranking third behind the US (1,148) and China (1,104) in participation. KG Mobility, which selected FESCARO as the ‘Best Partner in technological innovation,’ also participated showing wireless charging technology.

  • 2.5+ million net square feet of exhibits, 15 percent bigger than CES 2023

  • 4300+ exhibitors, including 1400+ startups within Eureka Park

  • 60% of Fortune 500 companies

  • 135,000+ attendees, a record 40+ percent from 150 countries, regions, and territories

  • CES 2024 Innovation Awards program received 3000+ submissions, a record high

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■ All Together, All On

 

The theme of CES 2024 was “All Together, All On,” which means solving problems by combining innovative technologies across all industrial fields in a turbulent era where the boundaries between industries are collapsing.

The five key themes were:

  • Artificial intelligence (AI)

  • Mobility

  • Food & Agricultural Technology

  • Health & Wellness Technology

  • Sustainability & Human Security

 

The CTA has forecasted that artificial intelligence (AI) will be the leading trend across all industries, with its related technologies expected to be showcased in nearly every booth at the exhibition. Observations from numerous esteemed academics and business leaders have echoed this sentiment, underscoring the pervasive influence of AI. Notably, SK Group's Chairman, Chey Tae-won, remarked, "Whether we welcome it or not, it appears we have entered the era of AI." Additionally, the spotlight has turned to 'on-device AI,' a technology enabling AI models to operate directly on devices such as smartphones and cars. Qualcomm's CEO, Cristiano Amon, hailed this development, stating, "PCs equipped with on-device AI represent a revolutionary step forward."

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■ CES 2024 Keynotes

 

 

Keynote speech by HD Hyundai Vice Chairman Jeong Ki-sun / Source: CES

 

 

The keyword 'AI' also stood out in the CES keynote, symbolizing change and innovation. It was also impressive that HD Hyundai's Vice Chairman Chung Ki-sun made a successful debut as a keynote speaker three years after the company participated in CES. You can check out the full keynote videos here to see what visions were presented in various industries.

 

  • Qualcomm CEO | Cristiano Amon : How to interact with our devices in the age of AI

  • Siemens CEO | Dr. Roland Busch : Technology that enables leading brands to improve the way we live, work, move, and make

  • HD HYUNDAI CEO | Chung Ki-sun : How comprehensive innovation in building smart infrastructure will shape a more sustainable future

  • Intel CEO | Pat Gelsinger : The role of silicon and software in making AI more accessible

 

 

Mobility Companies

@ CES 2024

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Unlike last year, which saw many automotive companies in attendance, reminiscent of a motor show, this year witnessed a notable reduction in car manufacturers showcasing actual vehicles and concept models. The spotlight was on a few, including Mercedes-Benz, Vietnamese electric vehicle maker VinFast, and Turkish electric vehicle brand TOGG. In contrast, the integration of mobility technology with AI took center stage. The global automotive AI market is expected to grow from $2.7 billion in 2023 to $27 billion in 2025.

Source: The Economist (The Business Research Company)

 

 

Let's explore the innovative technologies that leading mobility companies showcased at CES, across various fields from mobilities (including vehicles and electronics) to air mobility, construction, and agricultural machinery.

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■ Automakers

 

1) Hyundai Motors

Emphasizing software and AI, the company envisions a user-centric, AI-powered mobility ecosystem built on SDx technology, extending beyond SDV.

 

Source: Hyundai Motor Company

 

 

The company also unveiled the HTWO Grid solution, a strategic initiative designed to hasten the shift towards a hydrogen-based society. The 'HTWO' concept leverages the collective strengths and capabilities of the company's affiliates, offering tailored packages that are finely tuned to meet customers' diverse environmental conditions and demands throughout the entire hydrogen lifecycle—from production, storage, and transportation to utilization.

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2) KIA

The company introduced PBV (Purpose Built Vehicle) as its upcoming core business, with a strategic vision to position itself as a frontrunner in the evolving future mobility market through distinctive PBV offerings. It also redefined the concept of PBV as a Platform Beyond Vehicle’.

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Source: Kia

 

 

The innovation of PBV is set to reach its full potential with the ‘Easy Swap’ and ‘Dynamic Hybrid’ technology. Easy Swap is a technology that enables the seamless replacement of life modules to align with the consumers' preferences and needs, while Dynamic Hybrid is a technology that adapts to various customer requirements by adjusting size and height, and has the potential to revolutionize small-scale production of multiple varieties. KIA has partnered with Uber, a global ride-sharing service company, and agreed to cooperate to develop and supply PBVs optimized for Uber mobility.

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3) KG Mobility

The company unveiled the Torres EVX, featuring technology for commercializing wireless charging platforms. KG Mobility revealed its collaboration with WiTricity, an American wireless charging company, and WITS, a developer of wireless power transmission and reception antenna modules, in the development of wireless charging technology.

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4) Mercedes-Benz

Mercedes-Benz unveiled the MBUX Virtual Assistant based on generative AI and advanced software. This helps drivers communicate naturally through voice assistance services and high-resolution graphics.

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5) Volkswagen

The company unveiled the first vehicle to integrate ChatGPT into its IDA voice assistant. It can control infotainment and navigation or answer simple questions. To ensure information security, ChatGPT does not access vehicle data, and questions and answers are deleted immediately.

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6) BMW

The company has teamed up with tech startup XREAL to unveil its Augmented Reality (AR) glasses. The AR glasses provide drivers with a variety of information, including route guidance, hazard warnings, entertainment content, charging station information, and parking assistance visualization, all integrated into AR.

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7) HONDA

The company introduced two concept cars, the ‘0 Series’ electric vehicles. The interior rear seat is designed with two seats facing each other, considering future autonomous driving.

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■ Electronics Companies

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1) Hyundai Mobis

 

 

Source: Hyundai Mobis

 

 

The company unveiled ‘MOBION’, a demonstration vehicle equipped with the ‘e-Corner System’. The e-Corner System is a technology that individually controls the four wheels to enable crab driving, diagonal driving, and turning in place.

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2) Samsung Electronics

The company announced a collaboration with Tesla for ‘SmartThings Energy’. This initiative aims to connect Samsung’s SmartThings to Tesla's solar panels, Powerwall (home energy storage device), electric vehicles (EVs), etc. to monitor the amount of power and easily control it through the app. Additionally, Samsung Electronics has entered into a business agreement (MOU) with Hyundai Motors and KIA Motors to foster a 'Home-to-Car and Car-to-Home' service partnership.

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3) LG Electronics

The company introduced the future mobility concept ‘LG αble’. Depending on the passenger's condition and situation, it changes into a space where you can relax like at home or work like an office, providing a unique experience.

 

It also collaborated with Magna, a global auto parts company, to develop and unveil a standalone platform that integrates the In-Vehicle Infotainment System (IVIS) and Advanced Driver Assistance System (ADAS).

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4) LG Display​

 

Source: LG Display

 

 

The company unveiled the 57-inch Pillar to Pillar (P2P) LCD, the world's largest automotive display, which won the ‘CES 2024 Innovation Award’, and the 32-inch slideable OLED, the largest of the existing slideable panels. The 57-inch P2P LCD extends across the dashboard from the driver's seat to the passenger's seat.

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5) Continental

 

 

Source: Continental

 

 

The company, together with Swarovski Mobility, presented a center display with a crystal structure. This display is made of crystal and has a frameless, translucent appearance that exudes minimalistic luxury.

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6) U Power

The company introduced an electric car skateboard that only requires designing a body on the board without developing an electric car. Olympian Motors, an American electric vehicle startup, unveiled an electric vehicle using this U-Power's skateboard.

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■ Air Mobility, Construction & Agricultural Machinery

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1) Supernal

 

 

Source: Hyundai Motor Company

 

 

Supernal, an independent entity under the Hyundai Motor Group focused on Advanced Air Mobility (AAM), has revealed the physical model of their upcoming aircraft, the 'S-A2,' for the first time. Alongside this unveiling, they have announced their strategic vision for constructing the future AAM ecosystem. The S-A2 represents an eVTOL (electric vertical takeoff and landing aircraft) being developed by Hyundai Motor Group, with plans for commercialization by 2028.

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2) HD Hyundai

Under the theme of 'Xite Transformation,' the company demonstrated its commitment to innovation to realize smart construction sites featuring unmanned and autonomous construction equipment, digital twins, eco-friendliness, and electrification. K-pop artist G-Dragon's appearance and VR experience with LG Vice President Chung Ki-sun drew significant attention.

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3) DOOSAN BOBCAT

The company unveiled an unmanned, electric articulated tractor that will be used at future work sites. By incorporating AI, the equipment can detect pre-designated obstacles as well as obstacles without information and can stop work at its discretion if necessary.

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CES Innovation Awards - Mobility

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Let's introduce the companies and products that have earned the prestigious CES Innovation Awards in the mobility sector this year! We take great pride that many of FESCARO's customers and partners have been honored with these awards. Congratulations to all! (The full list of CES Innovation Awards can be found here.)

 

Best of Innovation (Highest rated products in all categories)

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• Honda | Motocompacto : Ultra-compact electric bike

• AUO | Interactive Transparent Window : Transparent display integrated into side windows and controllers

• HL Mando | Parkie (Parking Robot) : Autonomous robot valet parking solution

 

Honoree (Highest rated products in each category)

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• VinFast | MIRRORSENSE : AI-based automatic mirror adjustment technology

• HL Klemove | Tire-Sync : Smart tire sensors that provide road surface and tire condition information

• HD Hyundai | XiteSolution : Active safety system that detects objects around the excavator

• LG Display | 57" Oxide Pillar to Pillar LCD : The world's largest automotive LCD

• Motrex | InCabin XR BOX : XR (AR/VR) platform for electric vehicles and L3/L4 autonomous vehicles

• Magna | ClearView™ Vision System : Vehicle camera monitoring system

• Continental | Radar Vision Parking : Innovative automated parking solution for SDVs

• Ambarella | Centrally Processed 4D Imaging Radar Architecture : Centralized 4D imaging radar architecture

• BANF | iSensor Real-time tire profile for fleets and Avs : Tire sensor-based real-time analysis system for tires and road conditions

• CP6 | ACAT (Automated-driving Car Accident-analysis Tool) : Autonomous vehicle accident analysis system

• Hisense Visual Technology | Vehicle Using Laser Projection Display : Display of vehicle data and road information through holographic AR HUD

 

 

At CES 2024, the dominant keywords that left a profound impact on the mobility sector were undoubtedly 'AI' and 'SDV.' The event provided a remarkable opportunity to witness the extensive applications of artificial intelligence across diverse industries, including personalized and modular products and platforms geared towards realizing SDV (Software-Defined Vehicle). Looking ahead, the future of automotive manufacturing appears poised to strike a balance between simplification and sophistication. Anticipations run high as we await the implementations and innovations stemming from the technologies unveiled at CES.

 

Embracing the "Hack the Mobility" spirit, FESCARO will also run forward in developing the mobility ecosystem through the most practical tech breakthroughs.